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jeudi 18 octobre 2018

Strategies For Developing The Kind Of Happy Hour Grapevine TX Bar Owners Will Envy

By Frances Cox


There is nothing new about offering discounted prices on drinks during the slowest hours at pubs and bars. Creating the kind of atmosphere and attractions that will have regular customers, and new business, flocking to your door requires some smart strategies however. Without them, you can end up losing money instead of creating a new revenue stream, and nobody in business wants that. Creating a happy hour Grapevine TX pub owners will want to emulate starts with understanding why you want to do it in the first place.

Of course the reason to open your doors for the limited time event is to increase bar sales. In order to do that you have to be prepared to offer buy one, get one free drinks, discount drink prices, and offer drink and meal combos. This should attract new customers and bring in the regulars even more often.

Discounted meals and drinks will do more than increase bar sales. It will increase your revenue because you will be selling more food items. Establishing special cocktail hours is a way to market your brand and increase your customer base.

Offering discounts on drinks is not sufficient. You have to price them strategically. If you lower the price in a particular area, it is necessary to raise them in some other area. You can increase the prices on favorite food items at the same time you discount drinks, or offer them for free. You can find the right pricing calculations, that will show you how to set maximum pricing, online.

You will find that creating a special happy hour menu is worth the extra cost. The menu should include combinations of drinks with food that has high profit margins. Your menu needs to offer items that are only available during these special hours. When you do that customers will be even more apt to frequent your bar during these hours.

You can't forget about the customers who don't drink. They will participate in your cocktail hours if you target them. Offer specially discounted mocktails and combos just for them.

You have to know who your audience is. You need to cater to your regulars with your strategies first rather than focusing on getting new customers. If you entice the regulars, the new business will follow. You should consider who the people are who are coming to your bar or pub. They may be corporate types who work nearby. They may be young people who are on the prowl for the coolest place to party. Once you pinpoint your audience, narrow in on what will bring them in.

You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.




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