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dimanche 15 avril 2018

Benefits Of A Restaurant Blog Chicago

By Lisa Ross


Most businesses will have different ways of competing with their rivals. The company that uses the best approach to advertise themselves often becomes the winner. In the hotel business, things are changing, and websites are a must so that to stay connected to clients. Most people are using a restaurant blog Chicago and posting on their sites to give more information to clients about the hotel. The move comes with the advantages below.

One of the advantages that come about because of the blog is that you create awareness and exposure of clients to a new brand. If your hotel has sport and you are making some changes, or you have a new idea or sports guide, then an article on your website can be useful. Clients get to come in large numbers since they know what is on. In the process, you will sell more as some will buy food and drinks.

Another merit of blogging for hotels is that it increases traffic to the site of a restaurant. By posting the images of customers enjoying a meal, or the photos of a new menu, it promotes the search for your website. The ranking of the website by Google rises thus giving you an opportunity on the first page. It is an advantage since more people will visit the site if it appears here. Therefore, they get to know more about the establishment.

Additionally, you get to stay connected to your clients. Sending a newsletter every day or week to your clients is often a great way to notify your clients of new developments, any special foods and upcoming events. The newsletters should always have a link in social media or a feedback link to enable you to get the reaction of your clients on the kind of food you serve or the customer service.

A business with few or no reviews cannot be trusted, and most potential clients will avoid their services since they cannot believe the service provider. In restaurants, the same will apply if customers fail to visit the website of a hotel to read contents. It happens most when there are no new contents to see. However, if you have fresh materials on the site and give clients a platform to share what they feel, you increase reviews hence a better reputation.

Moreover, when a restaurant becomes a leader in the industry, most people will feel comfortable eating or spend time and money with the hotel. Other competitors will have respect for the hotel too. It only comes to this if the facility posts blogs that can educate their competitors to improve the industry in general. The content of should is educative not only to customers but these other hotels.

Promoting the website of an eatery can be very expensive. However, the moment a hotel keeps on posting fresh and new content on the site, it attracts the attention of media professionals. As a result, some will consider using some of your images or blogs for their articles thus you enjoy free publicity in the media.

Lastly, it is good to note that the moment media professionals use your content, you will not need to pay for advertisement anymore. Additionally, the more the traffic you get on your website, the more the customers, since the followers convert to clients.




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