Cape Malay Lamb Meatloaf

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Even though there is some sugar in this quick, non-yeast bread, the tart apple and the cheddar cheese ...

Cappuccino Bread Pudding

Better than a morning cup of coffee or an afternoon latte, this pudding is your coffee and sweet ...


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dimanche 9 mars 2014

Food Photography: Creating Your Own Brand

By Sheena Finocchiaro


Although you might think that the work of a food photographer is just shooting away on food items, it's actually more than just that. If you're going to be involved with food photography, your photos should be able to convey a message without any words to accompany it. It is an art form that requires both technical skills and creativity - and professionals are paid good money for their services.

If you're going to take the route of a successful food photographer, the first thing you should learn is the technicalities of food photography. Everything will be easier if you already have a solid foundation in general photography; if this is not the case, then taking a formal course in photography can get you started properly. Art schools, universities, and vocational schools offer photography training programs.

By enrolling in a photography training program, you should have a solid foundation in the craft that will be very useful in your quest of becoming a professional food photographer. Some of the essential subjects that you will take up in your photography course are elements of exposure, equipment, composition, color management, photographic lighting, and post processing.

Among the most important qualities that you must have as a food photographer are creativity and a keen sense of imagination. The ability to think "outside the box" will definitely serve you well, especially once you're doing this professionally. If you're looking to become better as a photographer, it is recommended that you join photography clubs, joining photo-shoot sessions, and working as an assistant photographer.

You should only get immersed in food photography once you have mastered the basics of photography in general. It's like taking a college degree first before moving on to a specialized field. A food photographer is a special area of photography that requires the use of specific lighting techniques, styling, equipment, props, shooting techniques, composition, and effects.

There are many avenues you can take with regards to finding employment as a food photographer. You can find work as a photographer in restaurants, manufacturing firms, food blogs and websites, culinary magazines, cookbooks, and in advertising companies as well. It is important to create a unique brand for yourself and make it stand out since you will be experiencing a high level of competition in this field.




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