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vendredi 13 décembre 2013

Restaurants Charging More For Alcohol And Spending Increased


By Cornelius Nunev


Restaurants and bars charge a markup on alcoholic beverages, but individuals have been spending more to them there than in stores. However, it has everything to do with higher prices, rather than consumption.

Prices slowly increasing

"What America Spends On" is a series done by NPR that showed more Americans are spending increased amounts on alcohol in bars and dining places. This viewed the last thirty years comparing 1982 to today.

In 1982, the Cold War still existed, spandex was in vogue and yuppies were driving BMWs. Americans were also mindful of the mark up on beer, wine and spirits in dining places and bars, as only 24 percent of alcohol spending was in those locations and 76 percent was spent in shops.

The price of diner and bar alcohol has increased 79 percent during that time while store prices have dropped 39 percent. This is very important because it shows why there was a shift in people spending more in restaurants and bars now. Currently, only 60 percent is spent in shops with 40 percent spent in bars and dining places.

Spending habits by product

in 1982, only 16.2 percent of alcohol costs were for wine while 48.9 percent was on beer and 34.6 percent was on wine. That has changed a lot in 2012 when wine spending has increased to 39.7 percent. Spending on spirits decreased to 12.6 percent. That was the biggest change seen in the country.

Wine in America is all anybody seems to want. In 2011, France only shipped 320.6 million cases of wine while there were 329.7 million cases shipped in America, according to the San Francisco chronicle. Definitely more Americans are drinking American wine now.

In 2010, the American wine industry was a $30 billion industry. In that year, 241.8 million cases were sent from a ton of different vineyards. Millennials are willing to spend more on expensive bottles and are drinking more. California by itself produced 61 percent of that wine, which means California is the state where most of the wine comes from.

Most drink beer

However, the favored drink of the country is still beer. In 2012, according to NPR, beer still accounted for 47.7 percent of sales, barely changing from 1982. Overall beer production, according to BusinessInsider, has fallen from just under 204 million gallons in 1990 to just under 192 million in 2011, though that's part of an overall trend of Americans consuming less as a whole.

From 2010 to 2011, there was an 11 percent increase in craft breweries. These breweries are becoming much more well-liked than regular beer businesses right now. In fact, in 2011, there were almost 11.5 million barrels produced making $8.7 billion in revenue. That is a 5.7 percent share of the industry. In 2011, there were 1,989 craft breweries with 250 brand new breweries opening and 37 closing soon.




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